We take on the briefs others won’t touch. We might be asked “our category is flat, we don’t know why” so we’ll do the work and contribute to increasing its value by 10%. If you want it launched, we’ll do that. 

We may be approached by a beer company and asked what the future of food is - we do our best to let them know what companies to buy, which to sell, where revenues might be vulnerable and what new products could be developed. 



Brand Launch/Development

Getting new brands market fit. 

Clients: Unilever, Nestle, P&G, GM, Bass, Carlton United Breweries, Mars/Masterfoods, Levis, Landor, Danone, Fairbrother and Frank, UK Lottery, ANZ

Category Foresight Innovation

Finding the next big thing.

Clients: Unilever, Nestle, BUPA, Meat, Space Doctors, Truth, Sara Lee, Pepsico, McDonalds, Diageo, Kelloggs, Montana, Pernod Ricard, Kellogg’s, Eyeka, Allied Domecq

Boosting Communication ROI

Out-performing the category ROI.

Clients: Saatchi & Saatchi, DDB, Y&R, Draft FCB, Colenso, Clemenger, Publicis, Abbott Mead Vickers, McCann Erickson, Volvo, Miller Brewing, BMW, Vauxhall, Citroen, Michelin, Barclays, HSBC, first direct

Creating Advocate Movements

Finding and creating fans who 'do' your selling for you.

Clients: Frucor/Suntory, Les Mills, calayne, World Vision, Serato, NZ Post, spark PR, ANZ bank

Strategic Corporate Branding vs. Personal Branding

The power of personal branding.

Clients: Anchor, Fonterra




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