We take on the briefs others won’t touch. We might be asked “our category is flat, we don’t know why” so we’ll do the work and contribute to increasing its value by 10%. If you want it launched, we’ll do that.
We may be approached by a beer company and asked what the future of food is - we do our best to let them know what companies to buy, which to sell, where revenues might be vulnerable and what new products could be developed.
Getting new brands market fit.
Clients: Unilever, Nestle, P&G, GM, Bass, Carlton United Breweries, Mars/Masterfoods, Levis, Landor, Danone, Fairbrother and Frank, UK Lottery, ANZ
Category Foresight Innovation
Finding the next big thing.
Clients: Unilever, Nestle, BUPA, Meat, Space Doctors, Truth, Sara Lee, Pepsico, McDonalds, Diageo, Kelloggs, Montana, Pernod Ricard, Kellogg’s, Eyeka, Allied Domecq
Boosting Communication ROI
Out-performing the category ROI.
Clients: Saatchi & Saatchi, DDB, Y&R, Draft FCB, Colenso, Clemenger, Publicis, Abbott Mead Vickers, McCann Erickson, Volvo, Miller Brewing, BMW, Vauxhall, Citroen, Michelin, Barclays, HSBC, first direct
Creating Advocate Movements
Finding and creating fans who 'do' your selling for you.
Clients: Frucor/Suntory, Les Mills, calayne, World Vision, Serato, NZ Post, spark PR, ANZ bank
Strategic Corporate Branding vs. Personal Branding
The power of personal branding.
Clients: Anchor, Fonterra
EXAMPLES OF OUR WORK
For more work, click here